Beyond Measurement, Analyze Effectiveness

Access to exclusive, customized data transforms how you build effective strategies. Move beyond vanity metrics and gain a holistic view of your influencer marketing with advanced data science and AI processing. Integrate first-party data and real-time intelligence to gain deeper insights and forecast results.

PERFORMANCE DATA

Robust Paid and Organic Performance Data

Understand the business impact of your creators, content, and campaigns with real-time paid and organic performance data that provides actionable insights to fuel long-term planning and strategy.

Key Metrics from Social APIs

Impressions, shares, saves, likes, comments, views, and clicks.

Advanced Metrics from Proprietary AI

Engaged audience data, sentiment analysis, campaign performance, EMV calculator, link tracking and more.

Proprietary Sentiment Analysis

Understand how your audience feels about your content with proprietary natural language processing. The words, phrases and emojis in each comment are translated to build an overall sentiment profile for campaigns, creators, and posts.

Know What's Driving Brand Impact

with unparalleled full funnel reporting.

Awareness measured through social API data:

  • Likes
  • Comments
  • Shares
  • Saves
  • Impressions
  • Reach

Consideration measured through custom trackable links + C8’s proprietary pixel:

  • Clicks
  • Landing Page Visits
  • Time Spent on Site

Conversions measured through advanced partner integrations such as Shopify + Refersion:

  • Discount Code Redemptions
  • Checkouts
  • Referral discounts
  • Total Revenue

Customized Reporting

Say goodbye to powerpoint campaign reports. Showcase performance with custom reporting dashboards that highlight the analytics and KPIs that matter most to you.

01. Report Builder

Choose which key performance indicators matter most and create reports to drive campaign decisions.

Download Reporting Checklist

02. Reporting Templates

Build and save templates for specific content platforms and business objectives.

Download Reporting Checklist

03. Campaign Goals

Build and save templates for specific content platforms and business objectives.

Download Reporting Checklist

04. Custom Metrics Calculator

Create custom formulas for important metrics - from earned media value to engagement rate, and beyond.

Download Reporting Checklist

    1. Report Builder
    1. Reporting Templates
    1. Campaign Goals
    1. Custom Metrics Calculator

TESTIMONIAL

Ebony Haley

Head of Influencer Marketing

Bytes Clear Aligner Brand

Robust Creator API

Understand Creator Performance in the context of your larger media mix with Captiv8's Creator API. Seamlessly import and leverage Captiv8's deep social data directly into your own marketing tools to create one unified tool.

  • Pre-built integrations for Looker, Tableau, Google Analytics and more.
  • Automated reporting so you can visualize performance across all of your channels.